Immersive Web Design | Experiential Design

Her Campus joined forces with Nair to launch their new face product and appeal to a younger audience through Hot Girl Era, a comprehensive campaign that met Gen Zers in three specific ways – in-person events, digital editorial content, and ambassador promotion.

I led the design, development, and art direction for an interactive hub, four in-person self-care events celebrating the launch of Nair’s newest product, the Prep & Smooth Face Hair Remover, along with custom merch design.

Hot Girl Era earned the Integrated Marketing Campaign Gold Award from the 2024 MUSE Creative Awards. Check out the full interactive hub here!