Brand System | Social Media Marketing

I served as the social media manager and one of the lead designers for a woman-owned tech startup that aims to bring radical transparency to the beauty and wellness industries. 

See Thru’s mission was to democratize the world of skin care by increasing consumer understanding of the ingredients in their beauty and skincare products, making science communication and education more accessible to everyday audiences.

As the social media manager, I fostered and engaged with a community of beauty and skincare enthusiasts, science educators, and transparent beauty brands. I optimized our social platforms to serve as a space to educate followers on popular skincare ingredients, challenge myths and misinformation, and amplify smaller, transparent beauty brands. 

I also lead the social media campaigns for two of our brand partnerships with Rosen Skincare and Chemist Confessions. 

www.withseethru.com